I love this packaging and design, but I love the brand concept most; I totally want to eat Oreo and Juliet premium ice cream whilst reading Shakespearean sonnets, thank you kind sir. I want this to be a real company — sadly, I think it’s not. 

“Sweeter Than Fiction, Premium Ice Cream: Curling up with a good book will only get better when you’re spooning with a fantastic fusion of premium ice cream flavors. Indulge in the classics like you never have before. Literary aficionados will fall heads over heels for these witty packages.”

— From Megan Reddish via the dieline